• Support the development and execution of annual and long-term brand strategies and plans to deliver on corporate business objectives and deepen relevance and engagement for the enterprise brand
• Oversee brand development activities for the enterprise brand including nomenclature, positioning, strategic partners branding and brand M & A activities
• Work closely with insights and client experience teams to maintain and share in-depth understanding of the target audience, category, competition, and trends and transform into insights and opportunities to grow the brand
• Establish and maintain brand guidelines and brand enablement operating principals to ensure cohesive and consistent brand expression the brand across all channels and audience interfaces.
• Manage agency partnerships to deliver brand development and strategy initiatives
• Manage a holistic operational framework to protect, manage and strengthen the SVB brand intellectual portfolio and minimize associated brand r eputation risk. Manage outside IP counsel.