Campaign Program Manager

Russell Tobin & Associates
Published
October 3, 2020
Location
San Francisco, CA
Job Type

Description

Duties: 

  • Support the Global Campaign Director to develop highly effective global integrated campaign plans (including but not limited to digital marketing, including paid and owned media, account-based marketing, email programs webinars, events)
  • Execute demand/lead generation campaign programs that span across marketing vehicles including content, social, digital/media, email
  • Project manage content creation and drive collaboration of deliverables across various teams, including website, events, social, paid media, communications, operations and more (including videos, infographics, ebooks, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral)
  • Work closely with internal stakeholders, content providers and 3rd party vendors to execute and monitor marketing program performance
  • Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting
  • Manage a cadence of reporting, and monitor program performance

Skills:

  • 5+ years in B2B Marketing in Campaigns, Program Management, Content Marketing, Digital Marketing or similar
  • Solid ability to execute integrated campaigns, programs and events 
  • Exceptional project management skills coupled with a meticulous desire to manage project timelines and deliverables
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships
  • Knowledge of digital marketing trends and tools; ability to bring in new ideas and best practices
  • A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, preferably Tableau
  • An enthusiastic team player with strong communication and interpersonal skills
  • Experience with Marketing Automation, preferably Eloqua or Marketo; hands on experience not required
  • Self-starter with high energy, “can do” personality and desire to thrive in a fast-paced growth environment
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