Chief Marketing Officer

Published
January 3, 2022
Location
Sacramento, CA
Job Type

Description

The Role:

As Chief Marketing Officer (CMO), you are passionate about building a diverse team of professionals and agencies to help grow the Company brand and positively impact the health of planet Earth. Oversees the planning, development, implementation, and monitoring of the overall Company marketing strategy and objectives.

Responsibilities:

  • Design, monitor, and analyze the performance of marketing, advertising, and PR programs to guide current and future strategies.
  • Select, implement, and manage an analytics system to identify risks and growth zones.
  • Create, recommend, and implement marketing programs and campaigns for products and services of the organization.
  • Engage with the Solutions Group to analyze and interpret new/modified programs/initiatives.
  • Help coordinate branding efforts for all products/solutions across all forms of media.
  • Assist in developing market research studies and analyze their findings; manage Industry Analysis relationships.
  • Manage department across several geos to ensure message(s) remain
  • consistent.
  • Build and manage a highly efficient team of marketing professionals.
  • Identify and direct external PR agencies.
  • Contribute to overall growth of the company.
  • Review and manage content and Social marketing strategy.

Qualifications:

  • At least 10-15 years of enterprise software marketing experience (preferably in Saas).
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.).
  • Proven experience leading and managing a multifaceted marketing team (global management experience a plus).
  • Experience with marketing analytics, automation, and CRM.
  • Thorough knowledge of marketing principles, brand, product, and service management.
  • Ability to effectively communicate and coordinate across multiple teams.
  • Passion for innovation and pushing the boundaries of current marketing practices.
  • Ability to get to the heart of a conversation, collecting, and interpreting qualitative and quantitative feedback.

How You'll Know You’re on the Right Track:

  • In the first month of joining, you will complete the onboarding process, clarify Company expectations, familiarize yourself with the market and Company product(s), build rapport with your team (internal/external), and speak with customers about their experience as well as senior execs regarding company goals and short- and long-term ambitions. This phase will include auditing current capabilities/skills of both the company and your team. Your primary goal for this period is to exit with a more structured marketing plan (strategies/tactics).
  • In the second month you will have refined your marketing plan and divided it into mid- and long-term stages, including a focus on analytics/metrics/goals. Dived deep into key market characteristics and GTM strategies. You will have further cemented broad buy-
  • in from team members, begun considering/assigning KPIs, and have a framework around proposed budget, required technologies, and organizational structure (internal/external).
  • You will exit the third month with defined mid- and long-term marketing plans that have the buy-in of both your team and senior leadership. You will have identified what changes must be made (staff, tech, process), set expectations/KPIs with your team and have the metrics in place to measure these, identified how you will communicate KPI progress clearly within Company (which to communicate and how), and already be executing on your plan. 
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