Marketing Associate

Kforce Finance and Accounting
Published
August 13, 2019
Location
San Ramon, CA
Job Type

Description

RESPONSIBILITIES:

Kforce has a client that is seeking a Marketing Associate to research market conditions in local, regional, or national areas to determine potential sales of a product or service in San Ramon, California (CA). A typical Marketing Associate is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
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