Product Marketing Manager

Published
January 5, 2021
Location
West Menlo Park, CA
Job Type

Description

Job Description:

Summary:

The main function of Product Marketing Manager is to support and, in some cases, lead marketing activities by researching, developing, and implementing marketing opportunities and plans across new app products that our team supports with marketing: COVID-19 Information Center, Climate Science Information Center, Lift Black Voices tab,  News. Each product has a Product Marketing Lead, and the Contractor will support the Lead across inbound, launch, and outbound initiatives.

Job Responsibilities:

  • Represents Consumer Product Marketing and lead marketing initiatives across 2-3 of the product areas listed above, reporting to and with the support of PMM Lead.
  • Responsible for executing on-platform marketing campaigns leveraging owned channels (in-product promotions, social channels, press releases).
  • Coordinates with Marketing Insights team to conduct research on consumer needs, product value proposition, and messaging tests.
  • Contributes to a team effort to developing external consumer narratives for these products.
  • Briefs and works with internal creative teams and agency partners to develop marketing assets for use in promotions and launch press releases.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Skills:

  • Verbal and written communication skills, multi-tasking, and interpersonal skills.
  • Experience in launching marketing campaigns and promotions in support of consumer products.
  • Experience coordinating with multiple cross-functional teams in a fast-paced environment where everyone is working remotely.
  • Ability to work independently and manage one’s time.
  • Ability to keep information organized and confidential.
  • Previous experience with computer applications, such as G-Suite, Keynote, Word, Excel, and PowerPoint.
  • Ability to coordinate with remote teams across multiple time zones (mainly between Menlo Park and New York).

 

Education/Experience:

  • Bachelor’s Degree in marketing, communications, or journalism.
  • Previous experience in product marketing or a similar technology company preferred.

Thank you

Word,Excel,Powerpoint,Reporting,marketing,research,Forecasting,Journalism,Presentation, Communication, Business,Interpersonal Skills Other,product marketing,marketing campaigns

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