Deliver long-term strategies and platforms for the integrity organization including a holistic story, proof points, and campaigns/ initiatives; improving the visibility and credibility of the work that keeps our platforms safe and secure.
Bring our work to life with educational and engaging marketing strategies and content, and inform product strategy and positioning with insights all aimed at building trust with key constituents.
Partner with Policy, Comms, and Public Affairs teams to ensure audiences better understand our policies, processes and impact of our actions.
Plan, lead and collaborate with cross-functional teams (including public affairs, product, policy, comms, legal and other marketing teams) to deliver strategic initiatives that drive credibility and visibility.
Drive the development and refinement of messaging frameworks and resources focused on key integrity topics that can be used across marketing, communications and policy teams.
Manage go to market and launch moments for major integrity products, policy updates, and other efforts.
Partner with Insights and Decision Science teams to drive ongoing and iterative message testing efforts in order to ensure messaging is optimized to meet the needs of peoples better understanding of complex integrity topics.
Influence business strategy and communications through relevant data and research insights, driving alignment across teams when needed
Tackle complex and highly visible, sensitive issues with a strategic and analytical mindset, creating thoughtful recommendations and action plans.
Masterfully lead and communicate up/down/across org to ensure visibility and alignment.
Manage high priority, fast moving decisions and communication planning.