Senior Product Marketing Manager

Robert Half
July 2, 2021
San Francisco, CA
Job Type


Ref ID: 00410-0011877006

Classification: Product Marketing Manager

Compensation: DOE

Senior Product Marketing Manager

As the first Enterprise Product Marketing Manager, you'll connect product value to our enterprise customers' needs! Building upon the strong product-market fit that exists today, you'll lead our go-to-market strategy and execution to the next level in the enterprise. You'll generate customer insights to help inform the product strategy, drive our core messaging and positioning, and partner with our sales & success teams to drive revenue and adoption.


-Develop a deep understanding of the needs of our enterprise customers, including persona development and use case definitions

-Partner closely with sales & customer success teams to refine our enterprise narrative & gain ongoing customer feedback

-Build sales tools including sales presentations, case studies, website content, and other marketing materials in partnership with the content team

-Define the positioning and messaging for the enterprise, including differentiated value proposition

-Partner closely with the product & engineering teams to drive a shared understanding of enterprise customer needs & inform product roadmap

-Conduct market, competitor, and segmentation research to inform our product, marketing, and sales strategies

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