VP Marketing

Published
September 12, 2021
Location
San Francisco, CA
Job Type

Description

We’re looking for a Vice President of Marketing who will be responsible for developing and executing the global marketing strategy for Company. You’ll report to the Co-founder/President and work in close partnership with sales and product. If you thrive in a fast-paced startup environment, like being creative, and leverage data to make decisions, this might be the job for you.

RESPONSIBILITIES

  • Define and execute a winning marketing strategy that contributes to our high growth goals
  • Drive market segmentation and understanding of buyer personas to create a marketing strategy that targets key accounts, buyers, and the channels they listen to.
  • Hiring, managing, and developing an effective team including defining functions and scaling as necessary.
  • Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
  • Build out product marketing capabilities and define company position, product messaging, pricing & packaging, and direct product launches.
  • Design integrated marketing plans to increase awareness and grow lead flow, including email marketing, landing page development, social media, and advertising.
  • Align closely with product and sales teams to understand our customer’s needs, create go-to-market strategies, and create communication and collateral that reflects Elevate’s brand and ROI.
  • Position Elevate as a thought leader in the security space through webinars, articles, and conferences and growing our evangelist community.
  • Build PR and grow our AR relationships to extend our voice in the market.
  • Be involved in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.

We’d love to hear from you if several of the following describes you:

  • 10+ years B2B marketing experience, ideally in enterprise technology, with in-depth knowledge of product marketing and demand generation.
  • 7+ years in hiring, managing, and developing effective marketing teams.
  • Proven track record of delivering metrics-driven marketing campaigns
  • Must possess a digital portfolio demonstrating marketing work
  • Prior experience executing a short and long term go-to-market strategy at a high-growth company, ideally that has scaled to $20M in revenue and beyond.
  • Superior communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.
  • Great at building relationships, both internally and externally.
  • Preferably have experience working with the Security industry, particularly with CISOs.
  • Skilled in marketing automation and related software such as Salesforce, Google Analytics, paid marketing, and knowledge of market trends in digital marketing technology.
  • You can readily adapt to emerging needs, market opportunities, and the variety of nuances that can happen in product development.
  • A demonstrated history of being a team player, and desire to jump in and get your hands dirty as needed.
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