VP Marketing

Published
November 24, 2021
Location
San Francisco, CA
Job Type

Description

What You Will Be Doing:

Product Marketing

  • Build a strong product marketing function focused on comprehensive data gathering and analysis of customer pain points & buyer journey.
  • Develop and improve messaging: Oversee and modernize product marketing function to create and implement effective sales and marketing tools, including management and development of sales collateral, case studies, presentations, customer success stories, and other sales tools to enhance the productivity of the sales team and drive value across the Company ecosystem.
  • Ensure company and product positioning stays market-focused.

Brand Awareness

  • Implement strong brand awareness to expand brand recognition through media, influencer, and analyst relations (where appropriate.)
  • Build relationships with influencers as both brand awareness and lead generation tool.
  • Selectively target industry events to build brand awareness and drive lead generation and retention.
  • Create and ensure consistent use of a set of branding materials/tools to include: sales assets, PR assets, partner assets, and etc.
  • Define and execute a plan to measure the success of branding efforts.

Customer Marketing

  • Demonstrate the ability to drive cross-sells and up-sells.
  • Develop and execute an account-based marketing (ABM) strategy supporting the expansion of ARR within existing customers.
  • Own and influence the entire buyer journey.

Demand & Lead Generation

  • Build an industry-focused, Account-Based Marketing program focused on both Enterprise as well as medium-sized companies.
  • Implement and continuously improve greenfield and whitespace sales and marketing pipeline growth and acceleration strategies globally.
  • Strong focus on efficient use of digital marketing strategies and middle-of-the-funnel nurture techniques.
  • Be comfortable with all associated metrics and analytics of acquiring customers and pipeline management.

What We Are Looking For:

  • Proven enterprise B2B marketing leadership experience (5+ years) providing strategic input to high-growth technology businesses with ownership for marketing strategies, goals, and tactics.
  • You get excited about the future of brick and mortar businesses
  • Exceptional track record developing and implementing marketing strategies that have consistently driven organic revenue growth ($XM to $XXM+).
  • Ability and desire to use data and metrics to make strategic growth decisions.
  • Ability to effectively align marketing efforts with the sales team’s goals and objectives.
  • Dynamic, high-energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, player, and a coach to both junior and Director level team members.
  • Extensive experience in Digital Marketing (SEO, SEM, Display, Social Media) and deploying/leveraging marketing automation tools.
  • Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business.
  • Submit sound and achievable budget projections and recommendations; ensure that the objectives are managed with strong metrics, financial accountability, and integrity.
  • Strong technical acumen, SaaS and domain expertise, and is solutions-oriented.
  • You have excellent written and oral communication skills to communicate with team members, other departments, executives, and existing and prospective customers of the Company
  • You have superior project management and interpersonal skills
  • You are detail-oriented and are able to multitask and work well under pressure
  • You have sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
  • You have a natural tendency to be curious, positive, and creative
  • You are a team player who collaborates well with others

Bonus Points For:

  • Mission-driven.
  • Strategic thinker with an enterprise orientation, strong conceptual problem solving and analytical skills, and the ability to execute at the tactical level.
  • Energetic and purpose-driven individual who cares about maximizing company growth and working collaboratively with other functional leaders to achieve business goals.
  • Inspiring personality who leads teams through a combination of personal leadership and process discipline.
  • Highest ethical standards and a model of the value of humility, accountability, teamwork, transparency, and a results orientation.
  • Intellectual curiosity and comfort in making decisions when faced with uncertainty.
  • Maintain highly collaborative working relationships with others at Company.
  • Culture carrier and an exceptional leader who embodies Company’s core values.
  • Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed.
  • Action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach.
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