VP Marketing LSS

Published
June 4, 2021
Location
San Francisco, CA
Job Type

Description

As the VP, Marketing of Company Sales Solutions, you’ll have the opportunity to lead a team responsible for bringing to market one of the industry’s leading sales technology platforms. Reporting to the CMO, you will partner closely with product and sales leadership to inform product strategy and drive top-line and bottom-line growth through online and field sales channels. You will lead a global team with responsibility across the entire marketing spectrum, including product marketing, brand, demand generation and field marketing. In this role you will be armed with data that has never before been accessible to marketing professionals.

Responsibilities:

•       Lead, develop and inspire a 50+ person global team of marketers

•       Develop and execute the LSS marketing strategy to drive business growth and success on a global scale

•       Play an influential role on the Sales and Marketing leadership teams

•       Own and drive all marketing functions and programs for the Sales Solutions businesses

•       Lead product marketing including audience segmentation, needs assessment and bringing the voice of the customer to inform product and go-to-market strategy

•       Develop the narrative for target audiences that will drive interest and engagement throughout the marketing funnel

•       Drive go-to-market strategy and programs including positioning, packaging, pricing, naming, field marketing and demand generation

•       Develop compelling content that secures Company as a thought leader in the industry

•       Achieve bookings goals and demonstrate the efficacy and value of marketing campaigns 

Qualifications

Basic Qualifications: 

•       15+ years of marketing experience

•       10+ years of leadership experience

Preferred Qualifications:

•       Demonstrated mastery of B2B marketing strategy and planning

•       Experience in the sales technology space

•       Advocacy and leadership of Voice of Customer programs

•       Deep experience in product marketing and/or performance marketing

•       Skilled in go-to-market activities across online and offline distribution channels and integrated channel management

•       Experience leading demand generation for field sales

•       Track record of success leading digital and social marketing

•       Sophisticated ability to engage and influence senior-level stakeholders

•       Superb analytical ability

•       Reputation for being a gifted people leader of large teams, 50+ people

•       Demonstrated success in having a direct impact on business results and revenue

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