VP of Finance

October 6, 2020
San Francisco, CA
Job Type



  • Bring your relevant consumer/retail/e-commerce experience and a strong point of view as a key member of the executive leadership team.
  • Support, challenge, and influence the CEO & Executive team in setting strategy, day-to-day decision support and setting and achieving company goals.
  • Partner with the Founders, Board, and Executive team, on a wide variety of issues:  Strategic advisor on sales, marketing and pricing/promotion strategies, financial problem solver, ongoing optimization of our operating performance and key advisor in all investment decisions (product, people, marketing,systems, external partnerships, etc.)
  • Hire, train, develop and inspire a high performing team that contributes to a culture of teamwork and commitment to the company’s success
  • Provide support to each function lead in developing and executing plans to grow revenue profitably
  • Manage, monitor and continually optimize defining and reporting on key KPIs to share with each function head and overall company
  • Optimize working capital with particular focus on Inventory turns and marketing ROI
  • Manage annual financial planning processes:  Long Range Planning, Annual Budgets, Monthly forecasts and Quarterly Board Presentations
  • Help to lead the planning and execution of debt and equity financing rounds, including interacting with investment banks and potential investors
  • Develop processes, vendor relationships and operations infrastructure to efficiently and effectively manage the company’s current operations as well as plan for future growth
  • Work closely with the Controller on the monthly close Process, cash flow, banking relationships, and all statutory reporting. 
  • Lead efficient annual Audit process and manage relationships with outside Audit Partner/Team;  Communicate findings to Executive Team and Board.
  • Ensure all tax and regulatory reporting requirements are met and execution of adequate internal controls
  • Improve financial reporting processes and ensure proper accounting systems in accordance with GAAP


  • 10+ years of senior financial and/or operational experience in consumer/product driven business, ideally in eCommerce. Broad mix of start-up to larger, matrix organizations preferred. 
  • BS or BA, preferably in Business Management or a related field. MBA and/or CPA preferred.
  • Collaborative nature as demonstrated by management experience across multiple departments and disciplines
  • Proven strategic thinker and problem solver when it comes to competitive strategy, business models and resource allocation
  • A “player-coach” who can both manage teams and get into the weeds when necessary
  • Understand and deal with complex accounting issues, including those unique to a retail business and an online presence
  • Strong inventory management experience
  • Strong analytical skills and a data driven mindset
  • Track record of building and developing strong teams
  • Thrives in a fast-paced, entrepreneurial environment
  • Sense of urgency: nothing in the universe will get in the way of delivering your goals
  • Excellent communication and people skills - numbers are key, but a business is built with people. Relationship building and adept communication are assets in our fast-moving environment
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