VP of Portfolio Marketing

Published
September 11, 2020
Location
San Francisco, CA
Job Type

Description

The team

Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of Company’s Agreement Cloud to reach more customers and help them understand the potential impact Company can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of Company and plays a key, high-impact role in how we tell our story.

This position

As the Vice President of Portfolio Marketing, you will lead how we bring Company’s offerings to market. This includes managing two teams:

  • Core Product Marketing, which owns GTM by product
  • Audience Marketing, which owns GTM by industry and departmental function

These teams bring complementary angles to the development of personas, insights, positioning, messaging, content, and sales enablement.

You will develop the plan to allocate and align your resources to company objectives, then manage the execution of the plan. You will also be a key voice in defining and articulating our marketing, product, and GTM strategy.

You will have several direct reports, most of whom have their own reports. You will collaborate with a variety of stakeholders in Sales, other parts of Marketing, Product, Business Development, Sales Enablement, and Customer Success.

This position is based in San Francisco and reports to the SVP Strategy and Product Marketing.

Responsibilities

  • Manage two teams, Core Product Marketing and Audience Marketing.
  • Translate company objectives into a GTM strategy, allocation of resources, and execution plans.
  • Ensure that execution is on-plan and accountable to results.
  • Inform and participate in executive decision-making on marketing, product, and GTM strategy.
  • Review and elevate your team’s work product; in doing so, inspire and enforce marketing excellence.
  • Be the editor-in-chief of key work products from your team, such as keynote speeches for our annual customer conference, messaging frameworks, and briefs for high-visibility assets created by third parties.
  • Collaborate effectively with senior leaders in Sales, other parts of Marketing, Product, Business Development, and Customer Success.
  • Understand, articulate, and optimize the processes by which your organization works, internal to itself and with cross-functional collaborators
  • Represent Company with press, analysts, and at events.

Basic Qualifications

  • BA/BS degree or equivalent work experience
  • 15 years of tech-industry experience
  • 5 years of executive-level product marketing experience for B2B software companies with revenue of more than $50 million
  • Managed an organization of at least 15 people
  • Experience in the SaaS space
  • Demonstrable track record of excellence in your own marketing work product
  • Highly developed communications skills, one-on-one and in public-speaking

Preferred Qualifications

  • MBA or JD from top tier school
  • Demonstrable Experience serving customers from enterprise, mid-market, and SMB
  • Domain knowledge of electronic signature, content management, workflow, contract lifecycle management, or contact analytics
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