VP Product Marketing Remote

Published
January 14, 2022
Location
San Francisco, CA
Job Type

Description

The Vice President of Product Marketing excels at building and managing exceptional teams and is responsible for Company's overall messaging, positioning, and product marketing strategy aimed at establishing and extending market leadership. Key to success are your skills in hiring, mentoring, retaining top talent, and fostering a cohesive, high-performing team. You will guide a group of product marketers-each focused on a major product area/suite-in developing strategic plans that leverage the full marketing mix, messaging, content, and field enablement that drives market awareness and customer success. You will own the overarching go-to-market message and value proposition for the full offering that spans all the team's product areas

Company supports highly complex, multi-touch sales cycles in a high ASP, low churn environment. It is our aim to ensure long-term leadership and customer success in every market we enter, therefore your focus on long-range planning and excellence in execution across multiple large market segments is instrumental. You are also a key member of the marketing leadership team, focused on building a world-class marketing function and ensuring strong cross-team collaboration. The role is highly collaborative and works closely with the product management team, sales enablement, and growth marketing to arrive at the best possible messaging and plans  

Duties and Responsibilities:

  • Build, inspire, and lead an organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
  • Guide the team's development of plans, messaging, events, and content that translates business goals into effective marketing strategies and drives market leadership for key product lines and customer segments
  • Define and own the product positioning for the full portfolio of products aimed at senior business and IT leaders
  • Create and deliver thoughtful information (webinars, blogs, eBooks, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties
  • Manage the competitive strategy that provides the product and sales organization with insights into market problems, win/loss analysis, distinctive competence and the competitive landscape
  • Oversee the successful implementation and ongoing management of Challenger Insights and ROI models for all products across all customer facing asset and touch points
  • Develop and foster the creation of fresh and new product marketing ideas and content to deliver on Company's position as a thought leader
  • Closely collaborate with sales enablement, sales, product leadership, and across marketing functions to ensure the development and delivery of the most effective programs aligned to the needs of the business
  • Ensure the function scales through prioritization of high impact, high leverage content, and campaigns
  • Measure and optimize to ensure activities are effective, efficient, and deliver high ROI
  • Own creation and execution of demand generation strategy in collaboration with Sales, Product Marketing, Partner Marketing and Corporate Marketing teams
  • Partner closely with sales to ensure alignment on strategy, resources, messaging, and KPIs
  • Continuously optimize the organization for success while providing coaching and development opportunities to team members on effective demand gen tactics and approaches

Skills Required:

  • Deep experience in thought leadership and product messaging, content development, and sales enablement with both SaaS-based and on-prem/migrating solutions
  • Passion for leading teams and a proven track record of hiring, mentoring, and retaining world-class marketing talent
  • Exceptional verbal communication skills and a clear and persuasive, buyer-oriented writing style
  • Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations
  • Strong desire and experience working in a high-growth, fast-paced, entrepreneurial environment
  • Must be a creative, flexible, hands-on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints
  • Collaborative team player with great interpersonal skills and an exceptional ability to work effectively cross-functionally and with executive leadership
  • Passion for leading teams as well as delivering results as an individual contributor

Qualifications Required:

  • Have HEART. To work here, you must be:
  • Humble - self-aware and respectful
  • Effective - measurably move the needle & immeasurably add value
  • Adaptable - innately curious and constantly changing
  • Remarkable - stand out in some way
  • Transparent - openly and honestly sharing knowledge
  • Master or Bachelor's degree in Business, Marketing or related field. Strong in analytics and data-driven decision-making
  • Minimum 5 years of marketing leadership and 10 years of product marketing experience (or equivalent) in technology companies (preferably high growth)
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