VP Retail Marketing

Published
April 2, 2021
Location
San Francisco, CA
Category
Retail  
Job Type

Description

The Role

We’re looking for a VP of Retail Marketing to develop 360 marketing strategies that drive awareness of Company’s in-store product and ultimately revenue and customer growth. This role will work cross-departmentally to develop & execute an ongoing national marketing strategy. The ideal candidate has outstanding communication and leadership skills, with proven success in leading fast-growing organizations and has extensive experience in driving in-store and ROI positive marketing campaigns. 

What You’ll Do:

  • Partner with the VP Retail to ensure successful execution of 360 marketing campaigns that drive awareness of Company’s in-store presence, new merchant launches, and seasonal campaigns. 
  • Partner with creative to create uniquely Company & bar-raising store collateral & experiences that address new customer and revenue growth opportunities head-on. Align creative concept development with consumer experience objectives and business needs. 
  • Build and maintain Company’s in-store marketing campaign calendars and drive end-to-end execution, including overseeing the delivery of all relevant brand and partner marketing content. 
  • Develop omnichannel marketing best practice playbook. Collaborate with internal & partner marketing team to ensure omnichannel marketing strategies are deployed with top merchant and brand partners. 
  • Develop and execute future market and vertical GTM strategies to drive awareness and adoption of Company out of the gates
  • Brief and collaborate with creative director to deliver on brand assets and programs to support merchant requests within the retail environment
  • Build and develop retail marketing team to support retail vertical growth within Company

Minimum Qualifications

  • 8+ years retail marketing experience
  • Significant experience in high-growth consumer-facing or retail-centric environments 
  • Highly collaborative, globally minded with an extremely high level of customer focus and cultural sensitivity
  • Proven success in delivering results in a fast-paced and dynamic business environment
  • High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
  • Excellent leadership skills with experience managing a team of at least 5 people
  • Ability to travel up 20% of the time 
Apply
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