The Role

We’re looking for a VP of Retail Marketing to develop 360 marketing strategies that drive awareness of Company’s in-store product and ultimately revenue and customer growth. This role will work cross-departmentally to develop & execute an ongoing national marketing strategy. The ideal candidate has outstanding communication and leadership skills, with proven success in leading fast-growing organizations and has extensive experience in driving in-store and ROI positive marketing campaigns. 

What You’ll Do:

• Partner with the VP Retail to ensure successful execution of 360 marketing campaigns that drive awareness of Company’s in-store presence, new merchant launches, and seasonal campaigns. 
• Partner with creative to create uniquely Company & bar-raising store collateral & experiences that address new customer and revenue growth opportunities head-on. Align creative concept development with consumer experience objectives and business needs. 
• Build and maintain Company’s in-store marketing campaign calendars and drive end-to-end execution, including overseeing the delivery of all relevant brand and partner marketing content. 
• Develop omnichannel marketing best practice playbook. Collaborate with internal & partner marketing team to ensure omnichannel marketing strategies are deployed with top merchant and brand partners. 
• Develop and execute future market and vertical GTM strategies to drive awareness and adoption of Company out of the gates
• Brief and collaborate with creative director to deliver on brand assets and programs to support merchant requests within the retail environment
• Build and develop retail marketing team to support retail vertical growth within Company

Minimum Qualifications

• 8+ years retail marketing experience
• Significant experience in high-growth consumer-facing or retail-centric environments 
• Highly collaborative, globally minded with an extremely high level of customer focus and cultural sensitivity
• Proven success in delivering results in a fast-paced and dynamic business environment
• High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
• Excellent leadership skills with experience managing a team of at least 5 people
• Ability to travel up 20% of the time