Advertising Campaign Specialist, West Coast

Published
November 26, 2021
Location
San Francisco, CA
Job Type

Description

The Ad Operations Specialist plays a key role in the functioning of the ad operations group. You will be responsible for the day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign placement reports, and reviewing the status of campaigns in order to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.

Responsibilities:

The Digital Operations Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our properties. This individual will:

  • Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders

  • Monitor delivery of campaign from beginning to end and optimize as needed

  • Monitor delivery and find ways to optimize based on clients success metrics

  • Produce weekly reports outlining campaign performance

  • Meet semi-weekly with the sales team to go over client campaigns and weekly reports

  • Campaign reporting utilizing analytical and proprietary tools

  • Performs proactive daily analysis and campaign optimization

  • Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign

  • Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units

  • Follow-up with immediate action & provide concise, timely feedback within the deadlines established

  • Self-manage tasks/schedule for effective and efficient time management

  • Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.

Requirements:

  • 2 years of online ad trafficking experience

  • Ability to multi-task, and work efficiently within a high-paced changing environment

  • Knowledge of HTML, CSS, Flash, and JavaScript

  • Experience ad serving tools and order management systems (i.e GAM, Operative, Megaphone, .etc)

  • Strong organizational and time management skills

  • Strong analytical and problem skills

  • Strong written and communication skills

  • Able to interact comfortably with both clients and other internal departments

  • An ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision

  • BA/BS preferred or experience in lieu thereof

    #CB-SPG

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