Associate Marketing Manager

Lack + Daily Marketing Recruiting Experts
May 6, 2022
Walnut Creek, CA
Job Type


Our client is one of the country’s largest producers, distributors, and marketers of premium quality, branded food products for the US retail market. The company has either the #1 or #2 market share position in Fruit, Vegetables, Tomato and Broth, a $1.7 billion CPG category. As the original plant-based food company, they are always innovating to make nutritious and delicious foods more accessible to consumers across a portfolio of beloved brands. The Associate Manager, Marketing Communications will lead the end-to-end marketing communications planning process including agency management, creative development, creative approval, strategic and tactical plan development, leading cross-functional teams and collaboration with internal and external partners. Prior CPG marketing communications and/or advertising experience on the client or agency side is REQUIRED.

Job Duties:

  • Lead cross-agency and internal marketing team in marketing communication plans development across portfolio of brands
  • Collaborate with brand teams, agencies and omni-channel experts to develop and execute fully integrated and strategic marketing campaigns
  • Coordinate and create frameworks to set foundation for planning, evaluating data and insights across the 3Cs (competitive, consumer, and customer) to drive plan strategies
  • Provide tools and frameworks to aid the marketing plan development process
  • Manage internal marketing plan and creative review meetings
  • Partner with brand teams to understand creative campaign development needs
  • Build plan templates and formats for internal and sales communication, partnering with sales strategy & planning
  • Own tracking of working and non-working budgets associated with all plans
  • Develop and manage planning and creative timelines identifying major milestones
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