B2B Growth Marketing Manager

Creative Circle
Published
January 14, 2022
Location
San Francisco, CA
Job Type

Description

Position: B2B Growth Marketing Manager
Location: Fully Remote/Off-site
Starts: When right candidate is identified
Duration: Full-Time
Status: Full-Time
Rate: Up to ~$160,000 DOE

Our remote education client is looking for a strategic yet hands-on resourceful B2B Growth Marketing Manager to help grow a newer vertical of their business.

In this role, this B2B Growth Marketing Manager will be creating lead generation, sales enablement tools and lifecycle marketing strategies to market our client's products to HR leaders.

This B2B Growth Marketing Manager will be:
- Building and optimizing marketing campaigns to prospective clients along with a lifecycle marketing strategy for Employer Benefit focused business
- Developing positioning and messaging across audiences
- A Subject Matter Expert on employer benefits and go-to market strategy with HR leaders
- Supporting go-to-market approaches of direct sales and post-sale customer engagement
- Creating product content and work cross-functionally to develop sales enablement documentation, sales collateral, case studies, product videos, website copy, and blog posts, etc that clearly articulate core benefits
- Partnering with the Product Management and Employers teams to accelerate sales and utilization

Skills/Experience:
- 5+ years in B2B growth or product marketing ideally in SaaS with a focus on building brand awareness and generating MQLs ideally in an early-stage company
- HubSpot, SalesForce or a similar marketing automation CRM experience
-Can directly speak to Led Generation, Sales Enablement, Lifecycle Marketing expertise and overall results of the aforementioned efforts
- Understands the interplay between sales and marketing teams and how they drive growth
- Experience marketing to HR benefits and culture teams
- Ability to toggle between 30K foot view for strategy/planning and deep in weeds to execute
- Ideally passionate about learning/education
- Inbound marketing campaign strategy skills are preferred

Submit resume (and samples if applicable) to: [Click Here to Email Your Resumé]

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