Lead – Product Marketing

Published
May 6, 2022
Location
Redwood City, CA
Job Type

Description

Company Description

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

The Lead - Product Marketing at Freshworks will be responsible for messaging and positioning of the product. This role will partner closely with various marketing functions and product teams to create narratives and stories that set up success for our GTM teams .

You’ll report to the Senior Manager, Product Marketing and work alongside a global bunch of marketers, product experts, and sales teams.

Job Description

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
  • Content Development – Conceptualize and create educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
  • Product and feature adoption — Drive adoption of the product and features amongst the customer base
  • Evangelism – Serve as a company spokesperson and go-to thought leader for the product
  • Implement and support compliance to Freshworks compliance and information security

Qualifications

  • Any Graduate degree (MBA preferred) with 6 to 9 years prior experience in a similar position
  • Experience in an enterprise software company preferred
  • Ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing materials
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Embraces a 'will figure it out' attitude

Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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