Manager Marketing, Consumer and Market Access

Abbott Laboratories
August 26, 2021
Alameda, CA
Job Type


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Our location in Alameda, CA currently has an opportunity for a Marketing Manager, Consumer and Market Access.


Reporting to the Director of Market and Consumer Access, you will lead and execute consumer access strategies for the continuous and blood glucose monitoring portfolio. Addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work with the trade, market access, consumer, finance and the healthcare professional sales and marketing teams to support the growth of on-market and new products while building awareness of access programs.  As a member of the consumer access team, you will provide in-depth analyses to create effective pricing strategies to optimize for profitability and be a team player with strong leadership and project management capabilities.


  • Primary responsibility for building the consumer access strategic and tactical business plan and associated processes. Develops the annual consumer access business plan based on effective market access definition, segmentation and targeting. Gain an understanding of customer sensitivity to pricing, analyze market data, and identify critical market trends and opportunities across all channels.
  • Develop and execute consumer access growth strategies and tactics, including patient access programs that target key customers. Gain management approval by presenting detailed plans prior to implementation of programs. Leads all aspects of tactical implementation, including timelines, creation of promotional and training materials, and training of internal stakeholders and field based professionals (Market Access, Trade and Healthcare Professional Sales Force and Marketing). You will also provide relevant market/environment insights and strategic/tactical direction pertaining to consumer access for new product launches.
  • Interact with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives. Key internal stakeholders include Finance, Regulatory, Sales, Managed Access, Legal, Contracts and Pricing and all marketing personnel. Support field-based professionals for consumer access programs
  • Manage efficient and timely delivery of consumer access deliverables (price-value models, access messaging)
  • Create and develop affordability campaigns for patients
  • Compare prices set by competitors and measure customer satisfaction and adoption based on price
  • Understand contract negotiations as well as proposal development. Manages effective vendor and agency relationships. Selects vendors for consumer access programs and projects.
  • Budget for all consumer access resources, including defining and securing needed resources to accomplish business strategic objectives and adhering to established budget guidelines.
  • Lead a team to build pricing models and understand the impact of pricing on profit margins. Lead development of all consumer access resources and pull-through tactics and coordination with Sales Force/Marketing including implementation, and measurement.



Bachelors Degree required

Six years marketing experience with a minimum of four years in a commercial role including, product marketing


  • MBA
  • Previous experience in IVD, Medical Devices or a related health care industry is preferred.  A solid understanding of the commercial device market with pharmacy channel experience is a plus.  Backgrounds in pricing, reimbursement, payer strategy, health economic, strategic marketing, strategic planning, business development and finance are desired but not required.
  • An understanding of the U.S. healthcare, regulatory and pricing environment
  • Working knowledge of pharmacy, OTC or MO/DME channels for  fulfillment
  • Proven ability to work and communicate across a matrix organization and ability to lead projects and getting alignment
  • Excellent oral and written communication skills; proficient in English
  • Understanding of finance and accounting principles
  • Possess strong analytical skills, business and financial acumen, and capable of effective use of market research, forecasts and business analytics
  • Demonstrate strong customer orientation/focus
  • Working knowledge of Microsoft Office applications, especially Excel and Powerpoint
  • Ability to connect analytics with the overarching business questions, and can understand the link between access strategy and analytic insights
  • Manage ambiguity by questioning data and/or stakeholder for further nuanced information
  • Can develop new ways of thinking about a problem, in order to provide an effective solution
  • Can defend a position when necessary, particularly around forecast assumptions, and is persuasive in negotiations (especially as it relates to senior management)
  • Excellent organizational and time management skills


At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance

• Financial security through competitive compensation, incentives and retirement plans

• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

• Paid time off

• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

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