Marketing Operations Manager II

Russell Tobin & Associates
Published
November 15, 2021
Location
San Francisco, CA
Job Type

Description

Top Cloud Storage Company is looking for a Marketing Operations Manager to join the team! 

As a Marketing Operations Manager, you’ll develop and implement operational success to support their Integrated Lifecycle Marketing team and programs. You’ll build and implement processes, manage and organize the data, drive technical solutions, to improve the overall capabilities and efficiency of the transactional campaigns that exist within the lifecycle marketing program.

Responsibilities:

  • Analyze performance and strategy of existing transactional campaigns, and develop an optimized approach across email and push
  • Create audience filters and event triggers that enhance the customer user journey
  • Partner with team members and cross-functional partners to refine existing audience segmentation strategies, as well as supporting the creation of new segments
  • Support the enablement of the lifecycle marketing tech stack; configuration, monitoring and troubleshooting
  • Develop and implement production and workflow processes

Requirements:

  • 2+ years of marketing automation experience creating B2B or B2C scaled automated lifecycle journeys (across email, in product, mobile) with a particular focus on system and data connections.
  • Proven success collaborating with cross-functional teams (Product, Engineering, Sales, and Marketing) and driving alignment in a matrixed environment
  • Demonstrable skills with internal and 3rd party marketing automation solutions (Iterable, Marketo, Braze, etc.) and sales CRMs such as Salesforce
  • Experience with data manipulation and management using SQL in advanced data platforms (Snowflake, Redshift, etc.)
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
  • Comfortable with the basic elements of HTML, CSS, AMPScript, and Handlebars
  • Knowledge of email regulations; CAN-SPAM, GDPR, CASL, and other local variations

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