Marketing Specialist, Market Access Marketing

Abbott Laboratories
October 7, 2021
Alameda, CA
Job Type


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Our location in Alameda, CA currently has an opportunity for a Marketing Specialist. This is an exciting opportunity to join the market access marketing team in a rapidly growing area of medical devices.  You will be responsible for supporting effective marketing programs, sales support tools and driving marketing and sales operations for the market access channel.  Addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with sales, marketing, brand, procurement and marketing compliance to ensure smooth operations of our sales and marketing programs. This is an exciting opportunity to support the execution of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. 



Support marketing activities

  • Manage and coordinate with vendors to support marketing activities
  • Provide logistical support for tradeshows
  • Provide support to marketing and sales team requests
  • Create, execute and deliver marketing materials for the sales team in accordance with brand, regulatory and legal guidelines

Assist in marketing expense controls

  • Inventory management of promotional materials
  • Track marketing tactic spend
  • Purchasing and payment processing to ensure efficient marketing activities
  • Review expense reports and provide timely reminders and for budget controls

Provide administrative service and support

  • Provide logistical support to marketing team members
  • Establish and manage group marketing and sales materials including but not limited to promotional materials, training materials, trackers and calendars.
  • Ensure financial, regulatory and marketing compliance in performing overall activities



Bachelors Degree

At least 1 year experience in the healthcare field or in a related area

Familiar with a variety of marketing activities, practices, and regulations

Familiar with the healthcare industry and regulations

Excellent oral and written communication skills

Detail oriented

Ability to interact and communicate effectively with internal stakeholders

Ability to interact and communicate in a professional manner with external thought leaders

Proficient in Microsoft word, powerpoint, excel, and database management

Excellent oral and written communication, time and project management skills

Strong problem solving skills and a great team player

Strong attention to detail and flexible enough to evolve in a rapidly changing environment

Proven ability to deliver results and manage a business; proficiency in Microsoft Office applications (Word, Powerpoint, Excel, and Outlook) is required


Fluent in a different language is desired, but not necessary

Ability to travel up to 25% travel


At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance

• Financial security through competitive compensation, incentives and retirement plans

• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

• Paid time off

• 401(k) retirement savings with a generous company match

• The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

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