Online Marketing Specialist – Enterprise & Mid Market

Published
August 4, 2022
Location
San Francisco, CA
Job Type

Description

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Indeed.com is seeking a B2B Online Marketing Specialist to grow a large-scale digital acquisition program across the globe. This is a chance for an experienced online marketer to work on a site with 200M unique visitors a month across more than 60 countries and 30 languages.
The Online Marketing Specialist will work with the acquisition marketing team, the Mid-Market/Enterprise organizations, and International Strategy to help mid-sized and enterprise companies find their best candidates by using Indeed. The ideal specialist has experience building large-scale lead gen tacts and B2B acquisition campaigns across different media platforms (SEM, Paid Social, Programmatic, Content Syndication). You can work independently, are innovative and resourceful. You are an excellent collaborator, able to build strong relationships with internal stakeholders to ensure the success of your initiatives. You’re a data-driven, analytical marketer with a can-do and data-first attitude, who loves to measure and continuously improve the performance in your work.
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Responsibilities:
  • Develop and manage global B2B user acquisition and lead generation programs
  • Work with the internal stakeholders to manage priorities, identify opportunities, develop marketing strategies and paid budget effectively with a focus on KPI performance
  • Build processes that will track and report on key performance metrics and use data to optimize campaign strategies continually. Create an iterative, test and learn approach with Marketing Science and Analytics teams
  • Onboard and lead external agencies effectively if needed towards ambitious KPI goal
  • Monitor activities and deliverables to track progress against the schedule, resolve risks/issues, manage changes, and successfully deliver quality project requirements on-time
  • Deeply understand our target audience and journey to identify opportunities to create demand and help accelerate opportunities.
  • Explore and test new channels and technologies to identify grow opportunities

Who You Are

Skills:
  • 4+ years of hands-on digital marketing experience with a focus of B2B lead generation and acquisition in the SaaS industry
  • Expert in online digital channels, such as SEM, display, paid social (LinkedIn and Facebook), programmatic, and content syndication
  • Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Experience in email marketing, affiliates, Marketo, Google Analytics, Tableau is a plus
  • Track record of developing and managing multiple marketing programs simultaneously
  • Proven business results through testing and deploying effective marketing campaigns across different channels
  • Strong analytical background and mindset
  • Strong organizational skills, time management, and attention to detail
  • Excellent verbal and written communication skills
  • Extreme resourcefulness to work independently and self driven in a fast paced environment across large, cross-functional teams with ambiguity
  • Working knowledge of SQL and Python is a plus

Who we are

Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story.

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*comScore Total Visits, September 2021)

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.

Salary Range Transparency

SF Bay Area 94,000 - 127,000 USD per year

Austin 71,000 - 96,000 USD per year

Seattle 88,000 - 119,000 USD per year

US Remote 71,000 - 96,000 USD per year

Equal Opportunities and Accommodations Statement

Indeed is a proud equal opportunity employer. We are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We are committed to creating an environment where all employees feel included and have a strong sense of belonging. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, family/marital status, refugee or immigration status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, veteran status, or any other non-merit based or legally protected grounds.
We encourage people from all backgrounds to apply and join us in our mission of helping people get jobs.Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at [Click Here to Email Your Resumé] at least one week in advance of your interview.

Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with arrest or conviction records, a fair chance at employment. We also comply with state and local requirements such as the San Francisco Fair Chance Ordinance.

Our Policies and Benefits

View Indeed's Applicant Privacy and Accessibility Policies - www.indeed.com/legal/indeed-jobs
Learn about our global employee perks, programs and benefits - https://benefits.indeed.jobs/
Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

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