Product Marketing Manager

Published
June 21, 2022
Location
San Francisco, CA
Job Type

Description

Company Description

Tradeshift is a unicorn in the fintech industry. We are disrupting a typically stagnant environment by connecting companies of all sizes and providing them with the platform and network needed to create value from old processes like procurement, invoicing, payments, and workflow. We recognize that business is both messy and social - two revelations that have driven the development of Tradeshift, a platform for all your business interactions. We work hard and our teams have great freedom and responsibility to choose the best solutions, technologies and approaches to evolve the product to the next level.

We believe that being a global, multicultural company is a tremendous strength and we have people working from 18 different countries with hubs in Bucharest, Copenhagen, Kuala Lumpur, and San Francisco. We believe that if we truly focus on how to work distributed and collaborate across locations and (home) offices, we will not only enjoy work more but also build better products for our customers, and ultimately be a better company.

About The Role

We are looking for a Product Marketing Manager with experience in B2B SaaS to help us meet the challenges of our ongoing expansion. Under the guidance of the Head of Product Marketing, you and the product marketing team will be a critical component in the entire marketing organization. You will work closely with Product Management on all aspects of product-market fit, including developing product go-to-market strategies, understanding customer and market needs, building compelling product positioning and messaging, influencing product roadmaps, enabling the field on communication strategies, and executing successful product launches.

Job Description

  • Develop clear, concise, and compelling product positioning and messaging for the products you own
  • Collaborate with the product marketing team to define a broader vision for the product roadmap
  • Enable sales and customer success organizations to understand and articulate the value of Tradeshift’s offerings effectively
  • Create and manage the right set of sales tools, collateral, and enablement processes
  • Develop and deliver insightful market and competitive intelligence
  • Work closely with marketing, brand, sales, and demand generation teams to increase market presence and build pipeline and revenue
  • Partner with Product Management to help shape product roadmap and vision
  • Identify ideal customers to evangelize Tradeshift, develop references, and support case studies
  • Personally evangelize the Tradeshift story by delivering compelling presentations at live and virtual events
  • Spend time with customers to better understand market needs and gain an understanding of ICP, key personas, use cases, and value drivers for Tradeshift products

Qualifications

  • 5+ years of experience in product marketing. B2B experience preferred. (Finance, SaaS, or Technology space a plus)
  • Proven success in developing messaging, positioning, and driving sales enablement
  • Agile mentality with the ability to easily move between strategic and tactical thought
  • Highly skilled at analytical decision-making, recognizes business challenges, and provides a path to the solution.
  • Ability to distill actionable intelligence from data, compile and present findings and decisions.
  • Ability to work in a cross-functional environment, influence decision-making, and build authority
  • Strong ability to translate product features into easily understood, meaningful, value-based positioning and messaging and by customers and other business stakeholders
  • Ability to manage multiple priorities and projects simultaneously
  • Skilled at working with a high degree of autonomy and the ability to execute independently on initiatives
  • Comfortable in a remote work environment
  • Excellent creative writing, story creation, and storytelling capabilities
  • Bachelor’s degree or equivalent experience required

Additional Information

We value diversity at our company. Tradeshift prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, marital status, veteran status, disability status or any other consideration made unlawful by applicable federal, state, or local laws. All your information will be kept confidential according to EEO guidelines.

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