Retail Sales Manager

Vaco Staffing
August 29, 2021
San Francisco, CA
Job Type



Our client is the second largest beverage alcohol distributor of premium wine and spirits in the U.S. Their core values are Family, Service, Accountability, Honesty and Professionalism. Their vision is to be the national distributor of choice of beverage alcohol producers who value the three-tier system, to build branded products and profitability for all parties involved and to serve the needs of our associates, suppliers, customers and community.


The Store Manager will be responsible for visiting and supporting the local Express Store of their specific region, including but not limited to meeting/exceeding all financial and sales goals, properly operating the store on a day-to-day basis, and complying with all company policies and procedures.

The Express Store Manager must ensure exceptional customer service and maintain company standards of quality in all areas in a pleasant and positive environment and other duties as assigned/requested.


  • Support the daily operations of the express store

  • Perform a variety of duties personally and/or supervise employees performing duties

  • Train, develop, and assess the performance of sales associates in all aspects of the business to ensure they have the skills, product knowledge, and operations skills to provide a quality customer experience

  • Train employees that each customer receives outstanding customer service by providing a welcoming, helpful environment which includes greeting and acknowledging every customer, exchanging names, maintaining outstanding standards, demonstrating solid product knowledge, and meeting all other components of the company's customer service guidelines

  • While at the Express Store location ensure appropriate merchandise stock levels, merchandise presentations, and signage is current and displayed properly

  • Responsible for ensuring clean stores that include fixtures, shelves, baskets, desks, tasting bar, register counters, kitchen, conference room, backroom, bathroom, and floor according to company policy

  • Assist in documenting and apply adjustments on the return of damaged, breakage and spoilage, or discontinued products

  • Review store trends and report such trends to the Director of Express Stores-CA

  • Ensure compliance with all policies and procedures through regular store management meetings, store walk-through, and audits, etc.

  • Operate the cash register, accept payment, make change, provide receipts, perform end-of-day process and daily reconciliation

  • Adhere to company procedures for cash handling, inbound & transfer of products, invoicing, will calls & samples, and security & safety

  • Communicate effectively with the Director of Express Stores-CA and peers.

  • Collaborate with the Director of Express Stores-CA to establish clear performance goals and objectives

  • Monitor, analyze and measure sales performance; develop and implement plans to maximize sales and meet or exceed sales goals/quotas and objectives for the region.

  • Other duties may be assigned by management


  • A Bachelor's degree from an accredited four-year college or university is preferred; or equivalent experience

  • 5 years of retail experience and retail management preferred

  • Must have experience in supervision, management, and training of employees

  • Extensive cash handling experience, which requires the ability to perform simple math functions, calculate discounts, percentages, and volumes


This position requires the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. This position further requires the ability to write reports, business correspondence, and procedure manuals. This position also requires the ability to effectively present information and respond to questions or groups of managers, customers, and employees


This position requires the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. This position also requires the ability to compute rate, ratio, and percent and to draw and interpret bar graphs.


This position requires the ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. This position also requires the ability to deal with problems involving several concrete variables in standardized situations.


  • Proficient in Microsoft Office (particularly Word, Excel, PowerPoint, etc.) environment.

  • Strong sales skills and the ability to ensure customer satisfaction on a daily basis while maintaining operations within a retail store environment.

  • Excellent interpersonal, communication, and customer service skills with an emphasis on building partnerships.

  • Strong organizational and time management skills.

PHYSICAL REQUIREMENTS - (These are required to perform the key responsibilities of the job with or without accommodations)

  • Must be able to lift up to 50 pounds repeatedly

  • Must be able to walk, stand, climb, balance, reach with hands and arms, stoop, kneel, crouch or crawl daily

  • Must be able to drive a reliable vehicle from account to account


  • Sales Tasks & Activities: Knowledge of processes, tools, techniques and theory behind selling the organization's products or services.

  • Knowledge of Customers & Sales Channels: Knowledge of and ability to coordinate multiple and diverse options for selling the organization's products and services. Knowledge of and ability to utilize customer profile and information.

  • Knowledge of Product Line: Knowledge of specific products and associated development process and strategy.

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