Senior Director, SMB Product Marketing

August 4, 2022
San Francisco, CA
Job Type

Description dreadfully Your Job

As the Sr. Director, SMB Product Marketing, you lead the growing global SMB Product Marketing team and deliver on the team’s mission to bring the market to the product and the product to market.

  • Bringing the market to the product is where you and your team fall in love with our customers and deeply understand their problems and aspirations. You understand audience segments and sizes. You develop deep knowledge of the competition. And you share this marketplace knowledge with your product counterparts so the roadmap aligns with our growth plans.
  • Bringing the product to market is where you demonstrate the value of the product and get customers to use its features. You position the product and develop a messaging strategy so the benefits are clear. You build a narrative that ties the products together so make it easy for customers and the media to understand several changes at once, and why those changes are meaningful. You partner with the appropriate channels to promote the product in a targeted and consistent way. You measure the results of your efforts and iterate to do better.
The Sr Director, SMB Product Marketing has four key areas of responsibility:
  • Core—Lift adoption and understanding of core product features to ensure customers get the most out of their Indeed experience.
  • Growth—Work with earlier stage or incubator products and features to help them launch or gain traction.
  • Mid Market—Grow our penetration among Mid-Market firms around the world.
  • International team—Establish and grow the international team that will help shape the product and go-to-market in key markets.


  • Own the successful launch and ongoing promotion of new solutions, products and features across the Indeed product portfolio for the SMB segment.
  • Collaborate closely with product, marketing, and sales leadership on our innovation agenda, product roadmap, naming and more.
  • Define our SMB portfolio and product positioning, with segmentation of customers and prospects that helps shape the marketing message and further define our unique value proposition in the SMB segment.
  • Drive usage of the key product features most associated with retention
  • Develop product positioning and messaging for products and features, considering value proposition, audience needs, market landscape, and other factors.
  • Build deep product & customer knowledge leveraging both quantitative and qualitative insights to help inform product roadmap & go-to-market strategies. Be an expert resource for others on our product roadmap, strategy and portfolio.
  • Work cross-functionally to determine the best GTM strategy, set proper timelines and KPIs, and coordinate launches.
  • Keep your finger on the pulse of the market and Indeed to ensure our GTM is timely and relevant by sourcing, documenting and regularly updating our key data points (Indeed data and industry data), to help ensure our insights and assets reflect the most current data available
  • Collaborate with Communications and PR teams to drive brand awareness and leverage analyst insights and channels.
  • Manage and optimize budget for SMB Product Marketing programs

Leadership & Team Management

  • Set and drive a clear direction for SMB Product Marketing and ensure team objectives and key results are consistently connected across individual, team, and business goals.
  • Based on those connected objectives and key results, successfully lead, coach and inspire an engaged, high-performing Product Marketing team.
  • Manage complex projects independently, develop processes to achieve scale, and drive alignment with stakeholders through clear, proactive communication and collaboration.
  • Tackle complex, ambiguous problems with a strategic mindset and create thoughtful recommendations and action plans in a timely manner.
  • Collaborate across the organization: You’ll be a key partner to our Product organization, as well as our global Sales & Customer Success teams, and be a trusted, senior leader helping all these teams evolve as our business evolves.
  • Provide ongoing assessment of intangible variables, identifying and evaluating fundamental issues, then providing strategy and direction for major functional areas.
  • As a servant leader, have a direct and positive impact on a wide number of people and teams; hire great talent, develop other leaders, and provide opportunities for others to grow and close skill gaps.
  • Lead, manage and motivate your team to drive stronger engagement and retention of top talent.
  • Help create and steward a culture of Inclusion & Belonging, by modeling and mentoring others to use inclusive behaviors. Support in the development and execution of Marketing's DI&B strategy.
  • Drive continuous improvement and innovation of the function to reach goals and execute programs at scale.
  • Define a model of resource allocation to ensure strong stewardship of Indeed’s resources - what is the right level of investment for the strong effect you’d like to achieve. Drive maximum business impact for every dollar we spend.
The SMB Marketing team at Indeed helps employers make great hires, and we know it all starts with caring for and developing great people. Our high performing team is made up of Product, Customer, Content and Web marketers who love their craft. We value each other's experience and unique skills to drive increased customer impact, and we collaborate to drive a cohesive customer experience. Everyone leads by example—from constructive conversations to celebrating joys to failing and growing together. We encourage one another through shared vulnerability and hold each other in positive regard. We respect that each of us is a whole person inside and outside of work, and we believe boundary setting, rest, and work life integration lead to a happier, healthier, more resilient team. Who You Are

We are looking for someone who will foster our culture. We’re building a positive organization, and want a leader who is comfortable being vulnerable, communicating directly, celebrating successes, celebrating the learning that comes from failures, and encouraging diversity of background and thought. The keystone of our culture is our people, so we want a leader who’s great at motivating and inspiring marketers at all stages of career growth, and developing people to reach their goals—and do the best work of their lives.

Successful applicants will be those who bring a several of the following to the table:

  • Strategic thinking—You prioritize the critical few by combining data and judgment
  • Analysis—You’re good with numbers from multiple sources and can think logically to build a compelling argument
  • Empathy—You listen well and develop deep understanding of our customers
  • Storytelling—You can stitch together disparate ideas to explain complicated ideas and inspire people to take action
  • Collaboration—You work well with people who have all sorts of styles, priorities, and values, and aim them toward the same goal
  • Influence—You can be persuasive by getting others on board with your ideas
  • Global reach—You’re able to produce material that can be repurposed around the world and coordinate projects across countries

You will play a key and highly visible role in driving Indeed’s next $1 billion in revenue.

Who we are

Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story.

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*comScore Total Visits, September 2021)

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.

Salary Range Transparency

SF Bay Area 240,000 - 340,000 USD per year

Austin 185,000 - 275,000 USD per year

NYC Metro Area 200,000 - 280,000 USD per year

US Remote 185,000 - 275,000 USD per year

Equal Opportunities and Accommodations Statement

Indeed is a proud equal opportunity employer. We are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We are committed to creating an environment where all employees feel included and have a strong sense of belonging. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, family/marital status, refugee or immigration status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, veteran status, or any other non-merit based or legally protected grounds.
We encourage people from all backgrounds to apply and join us in our mission of helping people get jobs.Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at [Click Here to Email Your Resumé] at least one week in advance of your interview.

Fair Chance Hiring
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with arrest or conviction records, a fair chance at employment. We also comply with state and local requirements such as the San Francisco Fair Chance Ordinance.

Our Policies and Benefits

View Indeed's Applicant Privacy and Accessibility Policies -
Learn about our global employee perks, programs and benefits -
Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. For positions that require some in-office work or in-person client meetings, exceptions to these in-office or in-person job requirements may be made at the discretion of the business through June 2022, at which point full vaccination will be required. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.

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