Senior Marketing Manager

Marriott International
Published
June 18, 2022
Location
San Francisco, CA
Job Type

Description

Posting Date May 31, 2022
Job Number 22083922
Job Category Sales & Marketing
Location The Westin St. Francis San Francisco on Union Square, 335 Powell St, San Francisco, California, United States VIEW ON MAP
Brand Westin Hotels & Resorts
Schedule Full-Time
Relocation? N
Position Type Management
Located Remotely? N

At Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. We recognize that travel can be disruptive to our guests well-being, and were energized to assist as partners in helping them maintain control and soaring above it all while on the road. Everything we do is designed to help guests be at their best, and they appreciate our supportive attitude, anticipatory service and extensive knowledge on how to best assist them throughout their stay. We are looking for dynamic people who are excited to join the team and ready to jump into any situation to give a helping hand. If youre someone who has is positive, adaptable and intuitive, and has a genuine interest in the well-being of others around you, we invite you to discover how at Westin, together we can rise.

*3 days on site and 2 days remote potential

JOB SUMMARY

Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Marketing Strategy

Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).

Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.

Serves as brand guardian / liaison, verifying all marketing reflects brand voice.

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Leads the strategic pull-through of continent and brand promotions and campaigns.

Partners with Revenue Management to develop and execute promotional strategy efforts.

Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.

Supports group lead generation efforts.

Runs, reviews, analyzes, and clearly articulate to stakeholders and owners the key marketing reports and adjusts strategy accordingly.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.

Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.

Identifies digital marketing opportunities on third party and local partner sites.

Content Management

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

Creates landing pages and Discovery Pages to enhance content, as applicable.

Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

Sets overarching partnership strategy for hotel/cluster of hotels.

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

Manages cluster marketing strategies.

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.

Manages PR agency, if applicable, or manage PR messaging.

Manages execution of PR events, promotions.

Outlet and Ancillary

Identifies outlet marketing opportunities on third party and local partner sites.

Defines in-house F&B programming in partnership with F&B Director and manages execution.

Social Media

Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

Develops and implements social strategy.

Manages paid social media budget and strategy.

Assists in reviewing social media content calendars and collect local area and property events.

General

Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

Manages development, design of hotel collateral as needed.

Completes other reasonable duties as requested by leadership.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.

Sales & Marketing

Required

    Preferred

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