VP Product Marketing

Published
November 2, 2021
Location
San Francisco, CA
Job Type

Description

Company seeks an experienced SaaS or Paas product marketing leader who is passionate about leading disruptive solutions through category breakthrough growth. He or she will be a core member of the marketing leadership team and work closely with the Company executive leadership team. 

Cool Things You’ll Do

  • Leading go-to-market strategy positioning, packaging, pricing, messaging, market research and intelligence
  • Developing differentiated solution offerings, product positioning, storytelling/messaging, tools and experiences to land high impact product launches that fill previously unmet market needs and achieve short and long term revenue growth goals. 
  • Obtain and synthesize, analyst, partner, customer and field research and feedback to define, clarify and validate and meet the needs of our core customer segments.
  • Enabling sales, partner, customer and marketing teams with frameworks, engaging content and tools for success at every stage of the customer journey
  • Cross-functional collaboration to support strategy and execution of effective demand generation, thought leadership, awareness, and integrated content strategies.
  • Build, validate and execute category strategy and collaborate with internal and external stakeholders to execute and refine.
  • Establish and deepen relationships with industry analysts and influencers to influence positioning and strategy. 

What you Bring to the Table

  • Experienced leader and self-starter with proven success scaling a high performing product marketing team to lead the company growth to $250M and beyond
  • Excellent written and verbal communication skills and compelling storyteller with a knack for  simplifying complex concepts into everyday human language. 
  • 10+ years software product marketing experience, including prior success leading the  product marketing team for a high growth category creator.
  • Prior experience or subject matter expertise in MarTech, Ad Tech or Web Tech.
  • Experience creating positioning, messaging, value props and narratives and end-to-end go to market planning including major product launches and pricing for online, direct, and reseller channels.
  • Bachelor’s degree required, MBA or MS preferred or equivalent customer-facing skills and executive presence.
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